.persona-hero{background-color:var(--color-navy);min-height:520px;padding:96px var(--container-padding) 80px;align-items:center;display:flex;position:relative}.persona-hero__inner{max-width:var(--container-max);gap:var(--space-12);grid-template-columns:55% 45%;align-items:center;width:100%;margin:0 auto;display:grid}.persona-hero__content{flex-direction:column;align-items:flex-start;display:flex}.persona-hero__badge{color:var(--color-lavender);font-family:var(--font-body);font-size:var(--text-micro);font-weight:var(--fw-semibold);letter-spacing:.06em;text-transform:uppercase;background:#7f5ba533;border:1px solid #7f5ba566;border-radius:20px;margin-bottom:20px;padding:4px 14px;display:inline-block}.persona-hero__headline{font-family:var(--font-heading);font-size:44px;font-weight:var(--fw-bold);color:var(--color-white);line-height:var(--lh-tight);max-width:520px}.persona-hero__subhead{font-family:var(--font-body);font-size:18px;font-weight:var(--fw-regular);color:#e0d0ea;line-height:var(--lh-relaxed);max-width:480px;margin-top:16px}.persona-hero__cta-row{flex-wrap:wrap;align-items:center;gap:12px;margin-top:32px;display:flex}.persona-hero__preview{background-color:var(--color-navy-light);border:1px solid #ffffff1a;border-radius:16px;padding:28px}.persona-preview__label{font-family:var(--font-body);font-size:var(--text-micro);font-weight:var(--fw-bold);letter-spacing:.06em;text-transform:uppercase;align-items:center;gap:6px;margin-bottom:12px;display:flex}.persona-preview__label--without{color:#e8807a}.persona-preview__label--with{color:#5dcaa5}.persona-preview__dot{border-radius:var(--radius-full);flex-shrink:0;width:6px;height:6px;display:inline-block}.persona-preview__dot--red{background-color:#e8807a}.persona-preview__dot--green{background-color:#5dcaa5}.persona-preview__list{margin:0;padding:0;list-style:none}.persona-preview__list--pain li{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-regular);color:#fff9;border-left:2px solid #e8807a80;margin-bottom:8px;padding-left:12px;font-style:italic;line-height:1.5}.persona-preview__list--outcome li{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-regular);color:#ffffffd9;border-left:2px solid #5dcaa580;margin-bottom:8px;padding-left:12px;line-height:1.5}.persona-preview__divider{border:none;border-top:1px solid #ffffff14;margin:16px 0}.persona-hero__accent-bar{background:var(--gradient-brand-bar);height:3px;position:absolute;bottom:0;left:0;right:0}.persona-stats{background-color:var(--color-cloud);padding:40px var(--container-padding)}.persona-stats__inner{max-width:var(--container-max);justify-content:center;align-items:center;margin:0 auto;display:flex}.persona-stat{text-align:center;flex:1;padding:12px 20px}.persona-stat+.persona-stat{border-left:1px solid var(--color-border-card)}.persona-stat__number{font-family:var(--font-heading);font-size:28px;font-weight:var(--fw-bold);color:var(--color-navy);line-height:1.2}.persona-stat__label{font-family:var(--font-body);font-size:12px;font-weight:var(--fw-regular);color:var(--color-slate);margin-top:4px;line-height:1.4}.persona-challenge{background-color:var(--color-white);padding:112px var(--container-padding)}.persona-challenge__inner{max-width:var(--container-max);margin:0 auto}.persona-challenge__label{font-family:var(--font-body);font-size:var(--text-micro);font-weight:var(--fw-semibold);letter-spacing:.06em;text-transform:uppercase;color:var(--color-purple);margin-bottom:var(--space-4)}.persona-challenge__headline{font-family:var(--font-heading);font-size:var(--text-h2);font-weight:var(--fw-bold);color:var(--color-navy);line-height:var(--lh-snug);max-width:620px;margin-bottom:var(--space-12)}.persona-challenge__grid{grid-template-columns:1fr 1fr;gap:24px;display:grid}.persona-challenge__col--pain{background-color:var(--color-cloud);border:1px solid var(--color-border-card);border-radius:12px;padding:32px}.persona-challenge__col--solution{background-color:var(--color-white);border:1px solid var(--color-border-card);border-radius:12px;padding:32px;box-shadow:0 2px 8px #1b2a4a0f}.persona-challenge__col-heading{font-family:var(--font-heading);font-size:16px;font-weight:var(--fw-bold);border-bottom:1px solid var(--color-border-card);align-items:center;gap:10px;margin-bottom:24px;padding-bottom:16px;display:flex}.persona-challenge__col--pain .persona-challenge__col-heading{color:var(--color-slate)}.persona-challenge__col--solution .persona-challenge__col-heading{color:var(--color-purple)}.persona-challenge__col-icon{border-radius:var(--radius-full);flex-shrink:0;justify-content:center;align-items:center;width:28px;height:28px;display:flex}.persona-challenge__col-icon svg{stroke-width:2px;stroke-linecap:round;stroke-linejoin:round;fill:none;width:14px;height:14px}.persona-challenge__col--pain .persona-challenge__col-icon{background-color:#3d4f6f1a}.persona-challenge__col--pain .persona-challenge__col-icon svg{stroke:var(--color-slate)}.persona-challenge__col--solution .persona-challenge__col-icon{background-color:#7f5ba51f}.persona-challenge__col--solution .persona-challenge__col-icon svg{stroke:var(--color-purple)}.persona-challenge__items{flex-direction:column;gap:0;margin:0;padding:0;list-style:none;display:flex}.persona-challenge__item{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-regular);border-bottom:1px solid var(--color-border-card);align-items:flex-start;gap:10px;padding:12px 0;line-height:1.55;display:flex}.persona-challenge__item:last-child{border-bottom:none;padding-bottom:0}.persona-challenge__item:first-child{padding-top:0}.persona-challenge__col--pain .persona-challenge__item{color:var(--color-slate)}.persona-challenge__col--solution .persona-challenge__item{color:var(--color-navy)}.persona-challenge__item-dot{border-radius:var(--radius-full);flex-shrink:0;width:6px;height:6px;margin-top:7px}.persona-challenge__col--pain .persona-challenge__item-dot{background-color:#3d4f6f4d}.persona-challenge__col--solution .persona-challenge__item-dot{background-color:var(--color-purple)}.persona-features{background-color:var(--color-cloud);padding:112px var(--container-padding)}.persona-features__inner{max-width:var(--container-max);margin:0 auto}.persona-features__label{font-family:var(--font-body);font-size:var(--text-micro);font-weight:var(--fw-semibold);letter-spacing:.06em;text-transform:uppercase;color:var(--color-purple);margin-bottom:var(--space-4)}.persona-features__headline{font-family:var(--font-heading);font-size:var(--text-h2);font-weight:var(--fw-bold);color:var(--color-navy);line-height:var(--lh-snug);max-width:560px;margin-bottom:var(--space-12)}.persona-features__grid{grid-template-columns:repeat(3,1fr);gap:20px;display:grid}.persona-feature-card{background:var(--color-white);border:1px solid var(--color-border-card);border-radius:12px;flex-direction:column;padding:24px;display:flex}.persona-feature-card__top{align-items:center;gap:12px;margin-bottom:14px;display:flex}.persona-feature-card__icon{width:28px;height:28px;color:var(--color-purple);flex-shrink:0;justify-content:center;align-items:center;display:flex}.persona-feature-card__icon svg{stroke:currentColor;fill:none;stroke-width:1.5px;stroke-linecap:round;stroke-linejoin:round;width:28px;height:28px}.persona-feature-card__name{font-family:var(--font-heading);font-size:16px;font-weight:var(--fw-semibold);color:var(--color-navy)}.persona-feature-card__body{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-regular);color:var(--color-slate);flex:1;line-height:1.6}.persona-feature-card__outcome{font-family:var(--font-body);font-size:13px;font-weight:var(--fw-semibold);color:var(--color-purple);align-items:flex-start;gap:6px;margin-top:16px;line-height:1.4;display:flex}.persona-feature-card__outcome:before{content:"";border-radius:var(--radius-full);background-color:#7f5ba51a;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='10' viewBox='0 0 24 24' fill='none' stroke='%237F5BA5' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");background-position:50%;background-repeat:no-repeat;background-size:10px;flex-shrink:0;width:16px;height:16px;margin-top:1px}.persona-proof{background-color:var(--color-navy);padding:80px var(--container-padding)}.persona-proof__inner{text-align:center;max-width:700px;margin:0 auto}.persona-proof__quote-mark{font-family:var(--font-heading);font-size:80px;font-weight:var(--fw-bold);color:var(--color-purple);margin-bottom:12px;line-height:.8}.persona-proof__text{font-family:var(--font-body);font-size:20px;font-weight:var(--fw-regular);color:var(--color-white);font-style:italic;line-height:var(--lh-relaxed)}.persona-proof__attribution{margin-top:20px}.persona-proof__name{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-bold);color:var(--color-lavender)}.persona-proof__role{font-family:var(--font-body);font-size:13px;font-weight:var(--fw-regular);color:var(--color-slate);margin-top:2px}.persona-related{background-color:var(--color-white);padding:96px var(--container-padding)}.persona-related__inner{max-width:var(--container-max);margin:0 auto}.persona-related__label{font-family:var(--font-body);font-size:var(--text-micro);font-weight:var(--fw-semibold);letter-spacing:.06em;text-transform:uppercase;color:var(--color-slate);text-align:center;margin-bottom:20px}.persona-related__grid{grid-template-columns:repeat(2,1fr);gap:16px;max-width:900px;margin:0 auto;display:grid}.persona-related__card{background-color:var(--color-cloud);border:1px solid var(--color-border-card);transition:border-color var(--transition-base);border-radius:12px;align-items:center;gap:16px;padding:20px 24px;text-decoration:none;display:flex}.persona-related__card:hover{border-color:var(--color-purple)}.persona-related__card:hover .persona-related__arrow{transform:translate(4px)}.persona-related__icon{width:28px;height:28px;color:var(--color-purple);flex-shrink:0;justify-content:center;align-items:center;display:flex}.persona-related__icon svg{stroke:currentColor;fill:none;stroke-width:1.5px;stroke-linecap:round;stroke-linejoin:round;width:28px;height:28px}.persona-related__text{flex:1;min-width:0}.persona-related__name{font-family:var(--font-heading);font-size:15px;font-weight:var(--fw-semibold);color:var(--color-navy)}.persona-related__desc{font-family:var(--font-body);font-size:13px;font-weight:var(--fw-regular);color:var(--color-slate);margin-top:2px;line-height:1.4}.persona-related__arrow{color:var(--color-purple);flex-shrink:0;margin-left:auto;font-size:18px;transition:transform .2s}.persona-cta{padding:128px var(--container-padding);text-align:center;background:linear-gradient(90deg,#7f5ba5,#1859a9);position:relative}.persona-cta__accent-bar{background:var(--gradient-brand-bar);height:3px;position:absolute;top:0;left:0;right:0}.persona-cta__inner{max-width:680px;margin:0 auto}.persona-cta__headline{font-family:var(--font-heading);font-size:44px;font-weight:var(--fw-bold);color:var(--color-white);line-height:var(--lh-tight);margin-bottom:var(--space-6)}.persona-cta__buttons{justify-content:center;align-items:center;gap:var(--space-3);flex-wrap:wrap;display:flex}.persona-dso-callout{background-color:var(--color-cloud);padding:80px var(--container-padding)}.persona-dso-callout__inner{border-left:4px solid var(--color-purple);background-color:var(--color-white);border-radius:0 12px 12px 0;max-width:760px;margin:0 auto;padding:28px 32px}.persona-dso-callout__label{font-family:var(--font-body);font-size:var(--text-micro);font-weight:var(--fw-semibold);letter-spacing:.06em;text-transform:uppercase;color:var(--color-purple);margin-bottom:var(--space-3)}.persona-dso-callout__headline{font-family:var(--font-heading);font-size:20px;font-weight:var(--fw-semibold);color:var(--color-navy);margin-bottom:var(--space-4)}.persona-dso-callout__body{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-regular);color:var(--color-slate);margin-bottom:var(--space-5);line-height:1.6}.persona-dso-callout__link{font-family:var(--font-body);font-size:14px;font-weight:var(--fw-semibold);color:var(--color-purple);transition:opacity var(--transition-base);text-decoration:none}.persona-dso-callout__link:hover{opacity:.8}@media (min-width:768px) and (max-width:1199px){.persona-hero__inner{grid-template-columns:1fr}.persona-hero__preview{display:none}.persona-challenge__grid{grid-template-columns:1fr;gap:20px}.persona-features__grid,.persona-related__grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:767px){.persona-hero{padding:80px var(--container-padding) 56px;min-height:auto}.persona-hero__inner{grid-template-columns:1fr}.persona-hero__preview{display:none}.persona-hero__headline{font-size:32px}.persona-hero__cta-row{flex-direction:column;width:100%}.persona-hero__cta-row .btn{justify-content:center;width:100%}.persona-stats__inner{flex-wrap:wrap}.persona-stat{flex:0 0 50%;padding:16px 12px}.persona-stat:first-child,.persona-stat:nth-child(2){border-bottom:1px solid var(--color-border-card)}.persona-stat:nth-child(odd){border-left:none}.persona-stat:nth-child(2n){border-left:1px solid var(--color-border-card)}.persona-challenge{padding:80px var(--container-padding)}.persona-challenge__grid{grid-template-columns:1fr;gap:16px}.persona-challenge__col--pain,.persona-challenge__col--solution{padding:24px}.persona-features{padding:80px var(--container-padding)}.persona-features__grid{grid-template-columns:1fr}.persona-proof{padding:56px var(--container-padding)}.persona-proof__text{font-size:18px}.persona-proof__quote-mark{font-size:60px}.persona-related{padding:80px var(--container-padding)}.persona-related__grid{grid-template-columns:1fr}.persona-cta{padding:96px var(--container-padding)}.persona-cta__headline{font-size:32px}.persona-cta__buttons{flex-direction:column;width:100%}.persona-cta__buttons .btn{justify-content:center;width:100%}}.doctor-hero{text-align:center;background:linear-gradient(135deg,#7f5ba5 0%,#4659a6 50%,#1859a9 100%);justify-content:center;align-items:center;min-height:auto;max-height:60vh;padding:56px 24px;display:flex;position:relative;overflow:hidden}.doctor-hero__inner{flex-direction:column;align-items:center;max-width:680px;margin:0 auto;display:flex}.doctor-hero__eyebrow{font-family:var(--font-body);letter-spacing:.1em;text-transform:uppercase;color:#ffffffb3;margin-bottom:20px;font-size:11px;font-weight:700}.doctor-hero__headline{font-family:var(--font-heading);color:#fff;letter-spacing:-.02em;max-width:640px;margin:0 auto;font-size:48px;font-weight:700;line-height:1.08}.doctor-hero__subhead{font-family:var(--font-body);color:#ffffffd9;max-width:560px;margin:24px auto 0;font-size:20px;font-weight:400;line-height:1.7}.doctor-hero__btn{color:var(--color-navy);font-family:var(--font-heading);background:#fff;border:none;border-radius:8px;margin-top:36px;padding:14px 32px;font-size:15px;font-weight:600;text-decoration:none;transition:background .15s;display:inline-block}.doctor-hero__btn:hover{background:#ffffffe0}.doctor-hero__accent-bar{background:#00000026;height:3px;position:absolute;bottom:0;left:0;right:0}.doctor-proof{background:#0f1d33;padding:24px 0}.doctor-proof__grid{justify-content:center;gap:48px;max-width:800px;margin:0 auto;display:flex}.doctor-proof__stat{text-align:center}.doctor-proof__number{font-family:var(--font-heading);color:#fff;font-size:24px;font-weight:700;display:block}.doctor-proof__label{font-family:var(--font-body);color:#ffffff73;margin-top:4px;font-size:12px;font-weight:400;display:block}.doctor-reality{background-color:#fff;padding:112px 24px}.doctor-reality__inner{max-width:800px;margin:0 auto}.doctor-reality__label{font-family:var(--font-body);letter-spacing:.08em;text-transform:uppercase;color:var(--color-slate);margin-bottom:16px;font-size:11px;font-weight:700}.doctor-reality__headline{font-family:var(--font-heading);color:var(--color-navy);max-width:600px;margin-bottom:56px;font-size:36px;font-weight:700;line-height:1.15}.doctor-scenario{border-bottom:1px solid #e8e5ec;padding:40px 0}.doctor-scenario--last{border-bottom:none}.doctor-scenario h3{font-family:var(--font-heading);color:var(--color-navy);margin:0 0 16px;font-size:22px;font-weight:600;line-height:1.3}.doctor-scenario__pain{font-family:var(--font-body);color:var(--color-slate);margin:0 0 20px;font-size:16px;font-weight:400;line-height:1.85}.doctor-scenario__resolution{font-family:var(--font-body);color:var(--color-navy);margin:0;font-size:16px;font-weight:400;line-height:1.85}.doctor-scenario__resolution strong{font-weight:700}.doctor-pivot{background-color:var(--color-cloud);padding:80px 24px;position:relative}.doctor-pivot:before{content:"";background:linear-gradient(90deg,#7f5ba5,#4659a6,#1859a9);height:3px;position:absolute;top:0;left:0;right:0}.doctor-pivot__inner{text-align:center;max-width:680px;margin:0 auto}.doctor-pivot__quote{font-family:var(--font-heading);color:var(--color-navy);max-width:620px;margin:0 auto;font-size:24px;font-style:italic;font-weight:600;line-height:1.4}.doctor-pivot__link{font-family:var(--font-body);color:var(--color-purple);margin-top:20px;font-size:14px;font-weight:600;text-decoration:none;transition:-webkit-text-decoration .15s,text-decoration .15s;display:block}.doctor-pivot__link:hover{text-decoration:underline}.doctor-tools{background-color:#fff;padding:112px 24px}.doctor-tools__inner{max-width:1000px;margin:0 auto}.doctor-tools__label{font-family:var(--font-body);letter-spacing:.08em;text-transform:uppercase;color:var(--color-purple);text-align:center;margin-bottom:12px;font-size:11px;font-weight:700}.doctor-tools__headline{font-family:var(--font-heading);color:var(--color-navy);text-align:center;max-width:540px;margin:0 auto 64px;font-size:36px;font-weight:700;line-height:1.15}.doctor-tools .card-eyebrow{font-family:var(--font-body);letter-spacing:.08em;text-transform:uppercase;color:var(--color-purple);margin-bottom:12px;font-size:11px;font-weight:700;display:block}.doctor-feature{border-bottom:1px solid #e8e5ec;grid-template-columns:1fr 1fr;align-items:center;gap:48px;padding:68px 0;display:grid}.doctor-feature--last{border-bottom:none}.doctor-feature--reversed .doctor-feature__text{order:2}.doctor-feature--reversed .doctor-feature__visual{order:1}.doctor-feature__text h3{font-family:var(--font-heading);color:var(--color-navy);margin:0 0 16px;font-size:28px;font-weight:700;line-height:1.2}.doctor-feature__body{font-family:var(--font-body);color:var(--color-slate);margin:0 0 24px;font-size:16px;font-weight:400;line-height:1.85}.doctor-feature__outcome{font-family:var(--font-body);color:var(--color-navy);border-top:1px solid #e8e5ec;margin:0;padding-top:20px;font-size:15px;font-weight:600}.doctor-feature__visual{background:var(--color-cloud);border:1px solid #e8e5ec;border-radius:16px;flex-direction:column;justify-content:center;align-items:center;min-height:320px;padding:32px;display:flex;overflow:hidden}.doctor-feature__visual-icon{width:32px;height:32px;stroke:var(--color-purple);stroke-width:1.5px;fill:none;margin-bottom:12px}.doctor-feature__visual-label{font-family:var(--font-body);color:var(--color-slate);text-align:center;font-size:13px;font-weight:400}.doctor-secondary{background-color:var(--color-cloud);padding:96px 24px}.doctor-secondary__inner{max-width:1000px;margin:0 auto}.doctor-secondary__label{font-family:var(--font-body);letter-spacing:.08em;text-transform:uppercase;color:var(--color-slate);text-align:center;margin-bottom:40px;font-size:11px;font-weight:700}.doctor-secondary__grid{grid-template-columns:repeat(3,1fr);gap:24px;display:grid}.doctor-secondary__card{background:#fff;border:1px solid #e8e5ec;border-radius:12px;padding:28px}.doctor-secondary__card h3{font-family:var(--font-heading);color:var(--color-navy);margin:0 0 10px;font-size:17px;font-weight:600}.doctor-secondary__card p{font-family:var(--font-body);color:var(--color-slate);margin:0;font-size:14px;font-weight:400;line-height:1.65}.doctor-quote{background-color:var(--color-navy);padding:96px 24px}.doctor-quote__inner{text-align:center;max-width:680px;margin:0 auto}.doctor-quote__mark{font-family:var(--font-heading);color:var(--color-purple);margin-bottom:16px;font-size:64px;font-weight:700;line-height:.8}.doctor-quote__text{font-family:var(--font-body);color:#fff;max-width:600px;margin:0 auto;font-size:20px;font-style:italic;font-weight:400;line-height:1.7}.doctor-quote__attribution{font-family:var(--font-body);color:var(--color-lavender);margin-top:24px;font-size:14px;font-style:normal;font-weight:600;display:block}.doctor-cta{background-color:#fff;padding:112px 24px}.doctor-cta__inner{text-align:center;max-width:600px;margin:0 auto}.doctor-cta__logo{mix-blend-mode:multiply;width:80px;height:auto;margin:0 auto 24px;display:block}.doctor-cta__headline{font-family:var(--font-heading);color:var(--color-navy);font-size:32px;font-weight:700;line-height:1.2}.doctor-cta__subhead{font-family:var(--font-body);color:var(--color-slate);margin-top:12px;font-size:16px;font-weight:400;line-height:1.7}.doctor-cta__buttons{flex-wrap:wrap;justify-content:center;align-items:center;gap:12px;margin-top:28px;display:flex}@media (min-width:768px) and (max-width:1199px){.doctor-feature{grid-template-columns:1fr;gap:32px}.doctor-feature--reversed .doctor-feature__text{order:1}.doctor-feature--reversed .doctor-feature__visual{order:2}}@media (max-width:767px){.doctor-hero{min-height:auto;padding:80px 20px}.doctor-hero__headline{font-size:36px}.doctor-hero__subhead{font-size:18px}.doctor-proof__grid{grid-template-columns:1fr 1fr;gap:24px 0;padding:24px 32px;display:grid}.doctor-reality{padding:80px 20px}.doctor-reality__headline{font-size:28px}.doctor-feature{grid-template-columns:1fr;gap:32px}.doctor-feature--reversed .doctor-feature__text{order:1}.doctor-feature--reversed .doctor-feature__visual{order:2}.doctor-feature__text h3{font-size:24px}.doctor-tools{padding:80px 20px}.doctor-tools__headline{font-size:28px}.doctor-secondary{padding:80px 20px}.doctor-secondary__grid{grid-template-columns:1fr}.doctor-quote{padding:80px 20px}.doctor-quote__mark{font-size:48px}.doctor-quote__text{font-size:18px}.doctor-cta{padding:80px 20px}.doctor-cta__headline{font-size:28px}.doctor-cta__buttons{flex-direction:column;width:100%}.doctor-cta__buttons .btn{justify-content:center;width:100%}.doctor-pivot__quote{font-size:20px}}